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移动垂直社区强行做电商

来源: 南方日报网络版     时间: 2019年06月26日 10:31:15
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幸运飞艇后一选号技巧平台直属招商客服QQ【7915✦171】诚招代理龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯5,10分欢乐生肖,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。移动垂直社区强行做电商

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(  其)(实)(在)(社)(区)(与)(电)(商)(之)(间)(,社)(区)(用)(户)(的)(原)(始)(需)(求)(在)(分)(享)(与)(互)(动)(,而)(电)(商)(的)(成)(功)(主)(要)(在)(流)(量)(与)(转)(化)(,社)(区)(虽)(然)(能)(为)(电)(商)(提)(供)(流)(量)(,但)(是)(基)(于)(购)(物)(需)(求)(的)(用)(户)(转)(化)(率)(则)(成)(为)(关)(键)(要)(素)(。除)(了)(目)(标)(用)(户)(精)(准)(之)(外)(,商)(城)(产)(品)(定)(位)(的)(差)(异)(化)(与)(特)(色)(化)(将)(成)(为)(用)(户)(选)(择)(的)(重)(要)(考)(量)(。
  但)(是)(不)(幸)(的)(是)(,很)(多)(移)(动)(垂)(直)(社)(区)(做)(电)(商)(真)(是)(强)(行)(为)(之)(,根)(本)(没)(有)(想)(清)(楚)(做)(电)(商)(能)(够)(为)(用)(户)(提)(供)(什)(么)(不)(一)(样)(的)(价)(值)(服)(务)(,反)(而)(是)(为)(了)(做)(电)(商)(而)(做)(电)(商)(,因)(为)(电)(商)(的)(商)(业)(模)(式)(很)(清)(晰)(。另)(外)(还)(有)(一)(个)(重)(要)(的)(原)(因)(是)(资)(本)(的)(催)(逼)(,急)(于)(变)(现)(所)(致)(,从)(而)(使)(得)(创)(始)(人)(不)(得)(不)(改)(变)(既)(定)(的)(发)(展)(节)(奏)(,不)(得)(已)(而)(为)(之)(,这)(种)(拔)(苗)(助)(长)(的)(做)(法)(恰)(恰)(十)(分)(有)(害)(。
  一)(、商)(业)(模)(式)(还)(需)(不)(断)(探)(索)(
  如)(今)(笔)(者)(也)(以)(身)(试)(法)(加)(入)(了)(创)(业)(者)(的)(大)(军)(,也)(见)(了)(一)(些)(投)(资)(人)(。无)(一)(例)(外)(的)(是)(他)(们)(都)(会)(问)(到)(你)(的)(商)(业)(模)(式)(是)(什)(么)(,未)(来)(会)(怎)(么)(挣)(钱)(的)(问)(题)(。说)(实)(话)(,“商)(业)(模)(式)(”简)(简)(单)(单)(的)(四)(个)(字)(,真)(正)(落)(实)(于)(实)(践)(真)(不)(是)(容)(易)(的)(事)(。
  就)(个)(人)(感)(触)(来)(说)(,商)(业)(模)(式)(应)(该)(分)(为)(两)(个)(方)(面)(。一)(方)(面)(是)(你)(选)(择)(哪)(个)(行)(业)(,做)(什)(么)(事)(,具)(有)(什)(么)(样)(的)(资)(源)(整)(合)(能)(力)(,并)(且)(为)(用)(户)(提)(供)(什)(么)(样)(的)(价)(值)(和)(服)(务)(,这)(是)(创)(业)(的)(原)(始)(出)(发)(点)(,方)(向)(对)(了)(事)(情)(才)(有)(做)(成)(的)(可)(能)(;另)(一)(个)(方)(面)(是)(通)(过)(为)(用)(户)(提)(供)(有)(价)(值)(的)(产)(品)(和)(服)(务)(做)(大)(了)(用)(户)(规)(模)(后)(,你)(将)(用)(什)(么)(样)(的)(方)(式)(去)(变)(现)(,为)(用)(户)(创)(造)(更)(大)(价)(值)(的)(同)(时)(实)(现)(自)(身)(长)(期)(可)(持)(续)(的)(发)(展)(,最)(终)(完)(成)(商)(业)(化)(闭)(环)(。
  实)(际)(的)(情)(况)(是)(,很)(多)(的)(创)(业)(者)(一)(开)(始)(最)(多)(只)(能)(把)(第)(一)(个)(问)(题)(琢)(磨)(清)(楚)(,知)(道)(用)(户)(的)(痛)(点)(在)(哪)(里)(,并)(且)(怎)(么)(去)(解)(决)(。对)(于)(怎)(么)(商)(业)(化)(的)(问)(题)(最)(多)(停)(留)(在)(假)(想)(阶)(段)(,只)(能)(去)(探)(索)(去)(尝)(试)(,这)(其)(实)(是)(无)(可)(厚)(非)(的)(,因)(为)(谁)(也)(不)(是)(先)(知)(。包)(括)(腾)(讯)(、阿)(里)(和)(百)(度)(,在)(创)(业)(伊)(始)(都)(未)(能)(想)(透)(这)(样)(一)(个)(问)(题)(,都)(是)(在)(发)(展)(过)(程)(中)(基)(于)(现)(时)(的)(环)(境)(和)(条)(件)(才)(找)(到)(了)(属)(于)(自)(己)(的)(变)(现)(模)(式)(,甚)(至)(还)(有)(些)(机)(缘)(巧)(合)(的)(因)(素)(在)(里)(面)(。
  所)(以)(,对)(于)(商)(业)(模)(式)(的)(问)(题)(,如)(果)(没)(有)(被)(验)(证)(,本)(人)(都)(会)(以)(“商)(业)(化)(探)(索)(”来)(做)(注)(解)(。这)(并)(不)(是)(说)(创)(业)(者)(没)(有)(去)(想)(商)(业)(模)(式)(的)(问)(题)(,而)(是)(由)(于)(商)(业)(模)(式)(不)(是)(能)(够)(设)(计)(出)(来)(的)(,只)(能)(基)(于)(自)(身)(的)(发)(展)(阶)(段)(与)(资)(源)(条)(件)(去)(探)(索)(实)(践)(而)(形)(成)(。在)(这)(个)(探)(索)(实)(践)(的)(过)(程)(中)(,试)(错)(不)(可)(避)(免)(,小)(心)(尝)(试)(,快)(速)(迭)(代)(的)(产)(品)(方)(法)(论)(才)(是)(商)(业)(化)(探)(索)(的)(不)(二)(法)(宝)(。
  二)(、商)(业)(模)(式)(不)(可)(贸)(然)(推)(进)(
  而)(移)(动)(垂)(直)(社)(区)(转)(型)(升)(级)(做)(电)(商)(,有)(三)(个)(问)(题)(需)(要)(进)(行)(分)(析)(界)(定)(:一)(是)(是)(否)(适)(合)(做)(电)(商)(,二)(是)(做)(什)(么)(样)(的)(电)(商)(,三)(是)(怎)(么)(做)(电)(商)(。这)(三)(个)(问)(题)(是)(绝)(对)(的)(前)(后)(因)(果)(关)(系)(,一)(环)(套)(一)(环)(,只)(有)(大)(概)(想)(清)(楚)(了)(这)(三)(个)(问)(题)(才)(能)(说)(值)(得)(一)(试)(。如)(果)(不)(想)(清)(楚)(贸)(然)(推)(进)(,那)(么)(做)(电)(商)(的)(深)(坑)(绝)(对)(能)(把)(公)(司)(给)(坑)(死)(。
  不)(错)(,电)(商)(的)(商)(业)(模)(式)(的)(确)(很)(清)(晰)(,但)(是)(你)(要)(做)(的)(电)(商)(服)(务)(有)(什)(么)(差)(异)(化)(或)(特)(色)(化)(的)(地)(方)(吗)(?能)(够)(为)(用)(户)(解)(决)(什)(么)(在)(其)(他)(电)(商)(平)(台)(不)(能)(解)(决)(的)(问)(题)(吗)(?这)(些)(似)(乎)(都)(没)(有)(一)(个)(明)(确)(的)(答)(案)(。
  1、豆)(果)(美)(食)(的)(想)(当)(然)(
  以)(豆)(果)(美)(食)(做)(电)(商)(为)(例)(,因)(为)(用)(户)(懒)(,做)(饭)(怕)(麻)(烦)(,所)(以)(可)(以)(为)(他)(们)(提)(供)(半)(成)(品)(食)(材)(服)(务)(,回)(家)(只)(用)(直)(接)(做)(即)(可)(;因)(为)(用)(户)(做)(菜)(做)(饭)(需)(要)(锅)(碗)(瓢)(盆)(等)(厨)(具)(,所)(以)(为)(他)(们)(提)(供)(品)(牌)(厨)(具)(;因)(为)(用)(户)(都)(是)(美)(食)(爱)(好)(者)(,所)(以)(为)(他)(们)(提)(供)(各)(类)(美)(食)(产)(品)(……因)(此)(觉)(得)(做)(电)(商)(的)(逻)(辑)(是)(通)(顺)(的)(,于)(是)(就)(做)(了)(。然)(后)(出)(现)(的)(结)(果)(是)(大)(促)(高)(交)(易)(,小)(促)(少)(交)(易)(,不)(促)(微)(交)(易)(,这)(样)(的)(电)(商)(模)(式)(其)(实)(是)(比)(较)(危)(险)(的)(。
  而)(且)(豆)(果)(美)(食)(“优)(食)(汇)(”电)(商)(平)(台)(采)(用)(的)(是)(第)(三)(方)(商)(家)(入)(驻)(的)(模)(式)(,并)(非)(自)(营)(。商)(品)(品)(类)(包)(括)(半)(成)(品)(食)(材)(、生)(鲜)(水)(果)(、烘)(焙)(原)(料)(、调)(味)(品)(、厨)(具)(等)(,不)(仅)(品)(类)(众)(多)(,而)(且)(大)(多)(为)(标)(准)(化)(的)(产)(品)(,对)(价)(格)(没)(有)(定)(价)(权)(。以)(长)(帝)(TRF42S42L大)(容)(量)(电)(烤)(箱)(为)(例)(,豆)(果)(上)(卖)(358元)(包)(邮)(,苏)(宁)(易)(购)(天)(猫)(旗)(舰)(店)(卖)(289元)(包)(邮)(,其)(他)(标)(准)(化)(产)(品)(大)(多)(如)(此)(,完)(全)(不)(具)(备)(任)(何)(竞)(争)(力)(。作)(为)(同)(类)(电)(商)(发)(展)(模)(式)(的)(竞)(争)(对)(手)(下)(厨)(房)(其)(实)(也)(面)(临)(着)(这)(样)(的)(问)(题)(。
  2、宝)(宝)(树)(的)(生)(硬)(
  另)(外)(一)(个)(是)(宝)(宝)(树)(,最)(近)(上)(线)(了)(母)(婴)(电)(商)(美)(囤)(妈)(妈)(,而)(且)(启)(用)(了)(独)(立)(的)(APP进)(行)(运)(营)(,做)(法)(生)(猛)(。虽)(然)(一)(直)(以)(来)(宝)(宝)(树)(作)(为)(知)(名)(的)(母)(婴)(社)(区)(与)(各)(大)(知)(名)(母)(婴)(品)(牌)(都)(有)(广)(告)(合)(作)(,但)(是)(那)(更)(多)(是)(基)(于)(品)(牌)(层)(面)(的)(合)(作)(,而)(并)(非)(电)(商)(层)(面)(的)(合)(作)(。如)(今)(宝)(宝)(树)(自)(己)(做)(电)(商)(,虽)(然)(与)(供)(应)(商)(有)(良)(好)(的)(关)(系)(,可)(以)(直)(接)(供)(货)(,但)(是)(采)(用)(的)(是)(自)(营)(的)(模)(式)(,在)(采)(购)(价)(格)(以)(及)(销)(售)(价)(格)(上)(未)(必)(占)(优)(势)(,而)(且)(这)(样)(的)(标)(准)(化)(产)(品)(跟)(天)(猫)(、京)(东)(等)(综)(合)(性)(电)(商)(平)(台)(以)(及)(专)(注)(垂)(直)(领)(域)(的)(跨)(境)(电)(商)(如)(网)(易)(考)(拉)(、蜜)(芽)(、洋)(码)(头)(等)(相)(比)(未)(必)(有)(价)(格)(优)(势)(。于)(是)(我)(们)(看)(到)(最)(近)(上)(线)(伊)(始)(的)(宝)(宝)(树)(在)(北)(上)(广)(地)(区)(的)(各)(大)(地)(铁)(站)(、公)(交)(站)(里)(投)(放)(旗)(下)(电)(商)(美)(囤)(妈)(妈)(的)(大)(幅)(广)(告)(。
  比)(如)(某)(进)(口)(奶)(粉)(,宝)(宝)(树)(上)(是)(国)(内)(商)(店)(价)(格)(260元)(一)(罐)(,天)(猫)(国)(际)(上)(是)(149一)(罐)(,蜜)(芽)(上)(卖)(150一)(罐)(。就)(国)(内)(热)(销)(的)(进)(口)(母)(婴)(产)(品)(来)(说)(,如)(果)(无)(法)(掌)(控)(供)(应)(链)(,在)(价)(格)(上)(就)(无)(法)(形)(成)(竞)(争)(优)(势)(,尤)(其)(当)(大)(家)(更)(加)(信)(任)(进)(口)(母)(婴)(产)(品)(的)(时)(候)(,宝)(宝)(树)(与)(跨)(境)(电)(商)(之)(间)(的)(价)(格)(鸿)(沟)(足)(以)(让)(用)(户)(决)(策)(形)(成)(在)(宝)(宝)(树)(,而)(购)(买)(在)(其)(他)(跨)(境)(电)(商)(平)(台)(,这)(是)(无)(法)(避)(免)(的)(。当)(然)(,也)(不)(能)(排)(除)(宝)(宝)(树)(的)(下)(一)(步)(发)(展)(同)(样)(会)(从)(供)(应)(链)(上)(进)(行)(深)(度)(整)(合)(。
  3、辣)(妈)(帮)(的)(因)(地)(制)(宜)(
  与)(宝)(宝)(树)(做)(电)(商)(相)(对)(应)(的)(是)(移)(动)(母)(婴)(社)(区)(辣)(妈)(帮)(,二)(者)(所)(面)(对)(的)(用)(户)(群)(体)(差)(不)(多)(,都)(的)(电)(商)(模)(式)(都)(是)(以)(母)(婴)(产)(品)(特)(卖)(为)(主)(。不)(同)(的)(是)(,辣)(妈)(帮)(更)(加)(重)(视)(对)(用)(户)(行)(为)(数)(据)(的)(挖)(掘)(,一)(方)(面)(对)(辣)(妈)(帮)(社)(区)(的)(几)(千)(万)(用)(户)(进)(行)(意)(见)(征)(集)(,主)(动)(收)(集)(信)(息)(;二)(是)(通)(过)(技)(术)(分)(析)(用)(户)(行)(为)(习)(惯)(,对)(辣)(妈)(帮)(社)(区)(内)(的)(所)(有)(UGC内)(容)(进)(行)(精)(准)(专)(业)(分)(析)(,捕)(捉)(用)(户)(需)(求)(。
  通)(过)(这)(样)(的)(方)(式)(,辣)(妈)(帮)(再)(将)(优)(质)(的)(信)(息)(向)(社)(区)(反)(向)(传)(播)(,形)(成)(粉)(丝)(群)(,起)(到)(口)(碑)(引)(导)(的)(作)(用)(。当)(用)(户)(知)(道)(辣)(妈)(商)(城)(的)(货)(品)(是)(经)(过)(众)(多)(妈)(妈)(经)(验)(积)(累)(而)(推)(荐)(的)(,她)(们)(会)(更)(信)(任)(辣)(妈)(商)(城)(,从)(而)(帮)(助)(提)(升)(商)(城)(的)(转)(化)(率)(。相)(对)(于)(宝)(宝)(树)(而)(言)(,辣)(妈)(帮)(做)(电)(商)(的)(模)(式)(更)(加)(基)(于)(社)(区)(的)(实)(际)(情)(况)(,投)(用)(户)(之)(所)(好)(,也)(利)(用)(好)(了)(用)(户)(的)(口)(碑)(传)(递)(作)(用)(而)(非)(价)(格)(,这)(是)(辣)(妈)(帮)(的)(独)(特)(之)(处)(。相)(对)(来)(说)(,辣)(妈)(帮)(是)(采)(用)(了)(因)(地)(制)(宜)(的)(方)(式)(在)(做)(电)(商)(,不)(管)(最)(终)(结)(果)(如)(何)(,至)(少)(不)(是)(瞎)(折)(腾)(。
  三)(、投)(资)(方)(急)(于)(变)(现)(所)(迫)(
  如)(果)(说)(在)(商)(业)(模)(式)(上)(的)(瞎)(折)(腾)(会)(耗)(费)(资)(金)(、人)(力)(和)(时)(间)(,但)(是)(呢)(,只)(要)(发)(现)(不)(对)(后)(能)(够)(快)(速)(调)(整)(还)(是)(有)(优)(化)(的)(空)(间)(和)(机)(会)(的)(。然)(而)(一)(旦)(遭)(受)(的)(是)(投)(资)(方)(的)(威)(逼)(利)(诱)(,急)(于)(让)(项)(目)(变)(现)(而)(匆)(忙)(上)(线)(电)(商)(的)(化)(,那)(可)(能)(才)(是)(更)(加)(悲)(剧)(的)(开)(始)(。
  现)(在)(很)(多)(的)(移)(动)(垂)(直)(社)(区)(早)(已)(拥)(有)(几)(千)(万)(甚)(至)(上)(亿)(的)(用)(户)(,几)(轮)(融)(资)(下)(来)(估)(值)(飙)(升)(到)(了)(几)(亿)(美)(金)(的)(不)(乏)(其)(数)(。尤)(其)(在)(资)(本)(寒)(冬)(下)(,投)(资)(方)(更)(加)(急)(于)(变)(现)(套)(利)(,对)(如)(何)(变)(现)(形)(成)(收)(入)(流)(更)(是)(急)(不)(可)(耐)(,于)(是)(一)(时)(间)(社)(区)(电)(商)(化)(的)(现)(象)(纷)(涌)(而)(来)(。这)(一)(现)(象)(不)(仅)(仅)(存)(在)(与)(移)(动)(垂)(直)(社)(区)(,在)(之)(前)(火)(热)(如)(今)(被)(冷)(落)(的)(众)(多)(O2O创)(业)(领)(域)(同)(样)(如)(此)(,甚)(至)(极)(端)(得)(大)(家)(都)(不)(再)(拿)(O2O说)(事)(,被)(投)(资)(人)(一)(度)(追)(捧)(的)(O2O项)(目)(大)(多)(无)(人)(问)(津)(了)(。
  对)(于)(互)(联)(网)(创)(业)(来)(说)(,资)(本)(的)(助)(推)(作)(用)(不)(言)(而)(喻)(,但)(是)(一)(旦)(被)(资)(本)(绑)(架)(其)(实)(境)(况)(会)(变)(得)(更)(加)(糟)(糕)(。这)(时)(候)(,所)(有)(的)(改)(变)(都)(难)(以)(再)(最)(大)(限)(度)(的)(基)(于)(用)(户)(需)(求)(和)(用)(户)(体)(验)(,更)(多)(是)(一)(味)(的)(妥)(协)(、妥)(协)(还)(是)(妥)(协)(。考)(虑)(用)(户)(的)(地)(方)(少)(了)(,关)(心)(变)(现)(的)(问)(题)(多)(了)(,而)(有)(了)(用)(户)(和)(流)(量)(之)(后)(,电)(商)(似)(乎)(是)(最)(可)(能)(形)(成)(稳)(定)(商)(业)(模)(式)(的)(出)(路)(,于)(是)(一)(场)(盲)(目)(电)(商)(化)(的)(大)(跃)(进)(开)(始)(了)(。
  四)(、创)(业)(者)(需)(平)(衡)(初)(心)(与)(商)(业)(
  很)(多)(的)(创)(业)(者)(一)(开)(始)(都)(是)(理)(想)(主)(义)(者)(,也)(都)(是)(专)(注)(用)(户)(需)(求)(和)(体)(验)(的)(优)(秀)(产)(品)(经)(理)(。他)(们)(懂)(得)(用)(户)(需)(要)(什)(么)(,懂)(得)(如)(何)(为)(解)(决)(用)(户)(的)(问)(题)(提)(供)(最)(合)(适)(的)(解)(决)(方)(案)(,但)(是)(他)(们)(理)(想)(主)(义)(的)(情)(怀)(里)(是)(极)(少)(拥)(有)(商)(业)(天)(赋)(的)(。他)(们)(能)(将)(一)(款)(产)(品)(做)(得)(很)(好)(,能)(够)(吸)(引)(很)(多)(用)(户)(来)(使)(用)(,但)(是)(他)(们)(未)(必)(能)(从)(中)(找)(到)(好)(的)(商)(业)(模)(式)(挣)(到)(钱)(,这)(是)(普)(遍)(的)(现)(象)(。
  在)(创)(业)(的)(过)(程)(中)(,资)(本)(的)(力)(量)(看)(起)(来)(必)(不)(可)(少)(,能)(够)(快)(速)(帮)(助)(创)(业)(者)(将)(第)(一)(阶)(段)(的)(梦)(想)(得)(以)(实)(现)(,从)(而)(为)(更)(多)(的)(用)(户)(提)(供)(更)(好)(的)(产)(品)(和)(服)(务)(。但)(是)(在)(构)(建)(商)(业)(模)(式)(闭)(环)(的)(第)(二)(阶)(段)(,资)(本)(之)(“恶)(”也)(表)(现)(得)(淋)(漓)(尽)(致)(,因)(为)(他)(们)(终)(究)(是)(一)(个)(商)(人)(,是)(一)(个)(逐)(利)(者)(,所)(以)(他)(们)(会)(催)(逼)(你)(提)(前)(做)(很)(多)(你)(不)(擅)(长)(或)(没)(准)(备)(好)(做)(的)(商)(业)(化)(工)(作)(,接)(下)(来)(的)(发)(展)(形)(势)(可)(能)(不)(再)(完)(全)(由)(创)(业)(者)(所)(左)(右)(,巨)(大)(的)(危)(机)(也)(许)(由)(此)(潜)(伏)(。
  对)(于)(移)(动)(垂)(直)(社)(区)(做)(电)(商)(,无)(所)(谓)(应)(该)(不)(应)(该)(,但)(是)(方)(法)(和)(节)(奏)(肯)(定)(有)(好)(坏)(。能)(否)(做)(、做)(什)(么)(、怎)(么)(做)(的)(问)(题)(是)(每)(一)(个)(移)(动)(社)(区)(转)(型)(电)(商)(的)(创)(业)(者)(都)(必)(须)(认)(真)(去)(思)(考)(的)(,到)(底)(是)(做)(标)(准)(化)(的)(实)(物)(电)(商)(还)(是)(非)(标)(准)(化)(的)(服)(务)(电)(商)(也)(是)(需)(要)(去)(抉)(择)(的)(。除)(此)(之)(外)(,资)(本)(的)(催)(逼)(可)(能)(是)(移)(动)(社)(区)(电)(商)(最)(大)(的)(命)(门)(所)(在)(,不)(要)(真)(的)(尸)(横)(遍)(野)(才)(好)(。
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